Project
Suburban Medical Group
Location
Bolingbrook & Carol Stream, IL
client
Dr. Uzair Syed and Dr. Noman Mohammed
01. Client
O Suburban Medical Group, led by Dr. Uzair Syed and Dr. Noman Mohammed, operates two locations in Bolingbrook and Carol Stream, IL. Dedicated to providing high-quality medical care, the group sought to expand its online presence and reach a broader audience.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Challenges
Suburban Medical Group faced stiff competition from other local healthcare providers. Their online presence was minimal, and their website had low visibility on search engines. The primary challenge was to increase the website’s organic traffic and secure top rankings on Google for relevant healthcare-related keywords. Additionally, they needed to enhance their social media presence to connect with patients more effectively.
03. Strategy
Our approach centered around a comprehensive digital marketing strategy that included:
SEO & Keyword Research:
- We conducted extensive keyword research to identify high-impact, low-competition keywords relevant to Suburban Medical Group’s services. Our goal was to rank the website for keywords that potential patients were searching for.
- We optimized the website’s on-page elements, including meta tags, headings, content, and internal links, to align with our targeted keywords.
Content Development:
- We developed high-quality, informative content that addressed the needs and concerns of the group’s target audience. This included blog posts, service pages, and FAQs that were optimized for search engines.
- We also implemented a content calendar to ensure consistent publishing and timely updates on medical trends, treatments, and patient care.
Local SEO Optimization:
- We optimized the group’s Google My Business listing, ensuring accurate and consistent NAP (Name, Address, Phone) information across the web.
- We built local citations and garnered positive reviews from satisfied patients, which boosted the group’s credibility and search rankings in local searches.
Social Media Marketing:
- We created and managed Suburban Medical Group’s social media profiles on platforms like Facebook, Instagram, and LinkedIn. The content focused on health tips, patient testimonials, and community engagement, helping to build a loyal online following.
Monitoring & Analysis:
- Throughout the campaign, we closely monitored website analytics, keyword rankings, and social media metrics. Regular reports were provided to the clients, showcasing progress and refining strategies based on data-driven insights.
04. Execution
- Initial Setup: We began by optimizing the website structure and ensuring that all technical aspects, such as page speed and mobile responsiveness, were addressed.
- Content Rollout: A steady stream of SEO-friendly content was published, targeting both general and location-specific keywords. We also pushed out regular posts on social media to drive engagement.
- Ongoing Optimization: We continuously refined our SEO strategy by updating existing content, acquiring high-quality backlinks, and leveraging local SEO techniques.
05. Results
- Within three months, Suburban Medical Group’s website ranked No. 1 on Google for multiple high-traffic keywords.
- Organic traffic to the website increased by over 150%, leading to a significant rise in appointment bookings and inquiries.
- The group’s social media followers grew by 40%, with improved engagement rates across all platforms.
- The overall online visibility of Suburban Medical Group in Bolingbrook and Carol Stream skyrocketed, establishing them as a leading healthcare provider in both areas.
06. Conclusion
This case study highlights the success of a comprehensive digital marketing strategy in a competitive healthcare market. By focusing on SEO, strategic content creation, and active social media engagement, we successfully elevated Suburban Medical Group to the top of search rankings, driving growth and patient acquisition in both Bolingbrook and Carol Stream.